What is business analytics? Why you need it for success?
Business intelligence and analytics (BA) is the combination of expertise, tools, and practices used to analyze the data and results of an enterprise as a way to obtain knowledge and use predictive analysis to make data-driven decisions in the future. BA's aim is to narrow down which datasets are helpful and which can improve sales, performance, and productivity. BA can be leveraged when used correctly to accurately forecast potential events that are related to customer behavior, industry dynamics, and also to help develop more effective processes that could contribute to sales growth. Essentials of business analytics There are several use cases for business intelligence and analytics , but when it comes to commercial enterprises, BA is usually used to: Analyze information from a number of sources. This could be everything from cloud apps and CRM technologies to marketing automation tools. To find trends within datasets, use advanced analytics and statistics. These patterns wil